Operating collection
Paid Acquisition Field Notes
Practical field notes, operating frameworks, and lessons from industrial export outbound. This collection is growing; thin topic pages remain out of search until they contain a useful body of work.
Alibaba Already Merged AI Search Ads With Organic
Western AI search advertising rests on paid and organic staying separate. Alibaba.com merged them into one ranking, at 700,000 buyers a day.
outbound-dataemerging-marketsexport-salespaid-acquisitionAlibaba's Own Data Says Small Ad Budgets Are Worst
Alibaba's seller training includes a spend-tier table. Compute the marginal cost and your first paid lead costs four times your tenth.
outbound-dataemerging-marketsexport-salespaid-acquisition